AMORALLE; The new brand-name of SockBox

For me, SockBox was already an exquisite brand. We would absolutely love and be delighted to stock this brand at Pleasurements. Personally I love to wear underwear as outerwear in order to show off my femininity. Why hide what is meant to be flaunted? SockBox garments do exactly that! Each garment is breathtaking, renewing, fashionable, elegant, provocative, seductive, sensual and lovable. I was so happy and excited to hear that Inese Krumina, owner and designer of SockBox, decided to rebrand SockBox and change the name. And what a perfect name she picked: AMORALLE. A name that perfectly describes the philosophy of the brand and sounds far more romantic and fashionable than SockBox. AMORALLE is one word for amore, which means ‘love’ in Italian and a morale, meaning ‘within the morale’ in French. AMORALLE is the story about love, sexuality and femininity. Three words I just love.

The first collection by AMORALLE hit the runway during Riga Fashion Week, last weekend on november the 2nd. Here a little sneak peak… just for you 😉


This entry was posted in Collections, Inspirations, Lingerie-inspired outerwear, News, Styling, Trends and tagged , , , , , , , , , . Bookmark the permalink.

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